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New Zealand 3% Digital Services Tax 2025

Threat of digital services turnover tax on non-resident providers if OECD Pillar 1 talks fail

New Zealand is the latest country to draw-up plans for a Digital Services Tax (DST) which would tax sales by non-resident providers of in-scope services to consumers. The aim is to close the corporate income tax loophole under current global tax rules for foreign providers. This includes Facebook, Google and Apple earning income from social media platforms, search engines, and online marketplaces.

New Zealand’s announcement shows frustrations with slow progress on a new global regime being championed as OECD Pillar 1 reforms by over 140. A moratorium for a further year on new DST was announced in July. Countries such as Canada DST are still going ahead in 2024.

New Zealand will mirror the common thresholds for affected businesses:

  1. Turnover above €750m per year globally; and
  2. Turnover above NZ$3.5m in New Zealand

New Zealand GST on digital services was separately introduced in 2016.

Asia Pacific Digital Services Taxes (DST)

Country Status Rate Annual sales threshold Scope
In-country income Global income
India Jun 2016 6% Rs 2cores n/a Advertising
India Apr 2020 2% INR 20m n/a Goods and digital services
Indonesia Mar 2020 TBC E-commerce
Laos Feb 2024 TBC Streaming; ad's; travel & hotel online
Nepal Jul 2022 2% NPR 2m Electronic & digital services
New Zealand Jan 2025 3% NZ$3.5m NZ$1.1bn Social media; Content sharing; Search engine; user data; Intermediation;
Pakistan Sep 2021 2% Nil Nil Withholding tax on marketplaces
Kyrgystan Jan 2022 2% Nil Nil Tax on digital services B2B and B2C
Sierra Leone Jan 2021 1.5% Digital and electronic services
Vietnam 2021 TBC 1.5% Ecommerce tax


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